Introduction
The problems are not having a digital presence for your business.
You are cutting a big chunk of potential leads. That could only do business with you because they are looking for solutions online. By typing key terms and figuring out the best business to choose.
The perceived value of your company growths. Because of all the different areas in which you are getting customers to see you. With a solid digital presence you can charge higher prices for your products and services.
They see your business has lots of customers, and are working with you with a premium fee.
It makes it easier for people to find your business. Having different channels which can build roadways to your business.
Imagine it like having one banner. Only a select few people know of the stuff or talk about the business for them to buy from you.
But for a digital presence you’re going to have many banners. In which people can find you from different ways.
This doesn’t mean to have every social media. But having one of each that does the work perfect for your target audience to make tons of profit.
Around 30% of businesses do exclusive online. From 334 million of businesses in the world, 100 million do business online.
Benefits
- Our businesses need a digital presence online
- We’re leaving so much money on the table if we don’t put ourselves in the online world.
- Why is that because you can reach a wider audience?
- The competition can get the perfect leads because they have that channel active
So there are three critical parts that you have to handle to have a digital presence. So that you can start competing with the best businesses.
This holistic strategy of owned assets. Platforms that you own and you have most of the control that are presented inside.
6 out of 10 businesses are planning to invest in a digital presence in the future. This can be anywhere from website redesign to specific social media, blog content and creator platforms.
Social Media
And I know this is not one that you want to hear about but we have to have at least two.
This is one that you own but you don’t have complete control over it. Because a algorithm that puts your posts in front of others.
if you hate social media, we can plan a low maintenance social media by posting at least once a week. It can help you stay relevant and maintain your social media updated.
Social media now can go two ways.
Working on your personal brand making connections with the people. People want to know more about the people behind the company. It’s a great way to position yourself as a thought leader on the space.
Working on your business profile. This gets less engagement because people prefer to engage with human beings . People are starting to use it for customer service questions about the business.
We can grab easy ideas for social media content with Charity or any other AI tool. But remember to edit and put your own unique spin to it. Let me be ethical about this.
Then take a picture of something that is happening at the business. Make a short video about a important trend in the industry. Or design a nice infographic with data to share it online.
He’s a good practice to always have 30 or so ideas so that when you are creating content for social media. You can batch it all in one sitting so that you have something to share every time that you need.
- Think how you can either provide value to the customer or client with a tip or trick that they did not know of
- Inspire them to do something or try something new in their life
- Pull something that is trending and give your own thoughts about it
Website
This is your own platform. You can have it design of your taste but would they keep the customer in mind? A common mistake while writing copy for a website is making it about the business. A website is a conversion focus platform that helps clients care about themselves.
So your website should speak to their needs and desires and how you can take them to their ideal solution.
In the website you can control your own narrative at what appears in it.
The most basic structure of any website is:
Having a homepage that when visitors come into it they know exactly what you can offer them.
This means
Having these particular sections
- Hero banner to set out your value proposition and CTA
- Problem section then what is the big challenging pain they have
- Solution what you can do to resolve that problem
- Benefits of that solution
- Then testimonials of people
- Finally a Call to Action – So they know what is the next step
Optional section of your website could be
- Features – Technical characteristics of your product or service
- Video – Visual media always attract the client
Other pages that websites have are the following:
Services/Products page: Going more specific on the solution you provide.
Princing Page: This usually is if you only have one service or a software that you sell.
About us page: Where you can go a write a narrative why you decide to help clients like them.
Contact Page: A page for them to be able to reach you. Either for questions or comments related to the business.
Optional Page
Blog Page. This is where you create content that can drive visitors to your site.
Keep the website simple, for your customers not to have a hard time navigating around it. It will be easier to manage and will get you more results in the long run. The website main goal is to guide customers through the last step before they buy from you.
Email Software
This is an internal platform used for people that have shown interest. They cannot find it on the internet. Like a social media or website would. They have to give their email address first in order for you to put them on the list.
You need a way to capture all those email addresses from the social media and website. This way you have a better chance of engaging with customers that show interest.
This is a growing list that you will keep in your CRM customer relationship management. It’s a spreadsheet with all the prospects contact information.
With this list you to nurture them along the way of their journey towards your solution.
You can capture leads by getting them to hand you their personal email or phone number. You can achieve this by creating simple forms that you put out in your website to capture your leads.
The form should not be extensive. Ask for name and email is good enough.
There are other ways you can capture the leads.
- Making a webinar or I live event
- Having a newsletter that they can watch
But don’t do the same mistake that other newsletters make.
The typical join our newsletter for more information aspects. They don’t go into a specific game or outcome that you are going to get from entering that newsletter. This does not motivate the person to enter a newsletter they don’t know what they are getting at.
For an actionable example you can tell them. if you enter this newsletter you’re going to get three specialized emails. That will tell you how to hire higher quality team members.
This way they get intrigued to open those first emails. Because they’re going to get a value out of it and you’re going to see how much they engaged with that content.
Then you can keep delivering monthly emails until you find them not engaging with your content.
💡Remember an email list is costing you money. If they don’t open it you need to swap that place with somebody who is more interested. in reading your emails.
Content Platform
The goal of this one is like the email address to gain their trust by nurturing them.
But the type of content that you’re providing is going to be in either three forms video audio or written
For many years the primary source of leads in too many businesses because of the search engines work. They promote certain sites when people are searching key terms in their content.
But recently two major players have come into place.
- YouTube with video sharing platform
- Podcasts which is an audio based platform
These two are going to be the future of the content creation platform.
The content that you can produce in either one of these two is going to be long left with a high lifetime. Because you can create evergreen material or content that is going to be searched by people for years.
They need less effort on the person to consume it.
Think about it when you are reading a blog post you are making an effort to stay focused and read the material. Then on your mind is comprehending the material then analyzing it.
But for the other two the video or audio platforms. You only have to listen to what they are saying or watching them.
It takes less effort on your part to consume their content.
I’m not saying that these two ways video and audio are better than reading content like a blog post.
Written content can be best when the topic is very complex and you want more information out of the content. That’s a dee dive into a topic ins and outs. As you are interacting with the content you can form deeper connections.
For this type of content you can have put out one high quality content every week or two.
The use of this type of platforms is for you to nurture your audience. content give them valuable content inside explanation on the topic. While showcasing your authority and expertise on the topic.
A bonus channel that I’m going to tell you is working well for people are private groups.
Private groups
They are the dark social platform why because they get a direct involvement with the audience.
Also it appeals to Jurgen’s core human needs of community and bonding. The people that join private groups are more loyal to the brand and feel comradery with like-minded people.
There a many examples of Facebook groups, WhatsApp groups, LinkedIn groups, Discord chats. Another one but very effective, is Patreon, in which the members pay a donation. These are usually content creators.
These groups have people that are more loyal to your brand. These people get instant access to your best content all the time. You have total control of what happens in this group and to all the people that are showing it too.
For these kinds of groups they expect exclusive higher quality content. Other times they show the content to these groups before publishing it for the rest of the people. This way they can get feedback and edit it before they publish it on other platforms.
Unlike social media that you post something and some of your followers may engage with it, you may see it may not. With private groups in this type of platform they will always see it most of the time.
There are also other benefits that you can do with this type of platform.
Such as in-depth surveys and testimonials
Pre-test some of your services and products here with people. So that you can improve the service before having it live.
If that product or service works for this segmented group it will work for others.
Action Item: Think of 10 posts that you would repurposed for private groups.
What group platform will you use to create a private group. It also depends on what your ideal customer is familiar or used to being.
Around 75% of business small to medium business owners say the digital presence helps with customer acquisition.
Takeaways
For you to have a holistic view of how the different own platforms interact with each other. Then taking the leads into a journey towards the solution.
We can do this by being active on social media to engage with the audience. Or be used as a customer service platform where you can clarify objections or doubts.
Also thinking that social media could improve your brand and get leads. Because talking about the content they start to see you as a thought leader.
Having a website that will be the last stop for potential leads towards buying of your solution. You don’t need a complicated website to do business and serve online buyers.
An email marketing software where you can handle the CRM of a list of prospects. then nurturing them and getting conversions from that platform.
Content platform that you can either choose blog video or podcast. Each one has a sense of the challenges to put in place. But they all have great potential to showcase your authority and expertise on the topic
Private groups in which you have total control of a small group of loyal customers or clients. And in this one you can put out exclusive content. Also make client research, testimonies, product testing you name it.
With all this you have her solid starting point of your digital presence. And you will have access to clients from all over the world.
