We have many clients that come into contact with our business, but we don’t have a clear way to make them come back. Other than great products. This is losing opportunity to keep the engagement with those clients that buy or show interest in your solutions.
That’s why you should implement lead magnets
People often forget stuff they are not reminded on. That’s why your business should try to capture the contacts of the prospects.
With a lead magnet you capture their contact so that you can follow up your message with that person.
So that you can make them remember again. They are going to be glad you made them remember of something that is good.
Lead Capture Systems
Lead Capture systems are ways you can capture the contact of people that show interest in your business offer.
The best way to capture this data is doing it automatically with specific forms.
The key information you want to extract will mostly be:
- Name
- Phone (Optional)
- Type of Content they consumed: Contact Form, Newsletter, Lead Magnet, or other.
This information is enough to start the conversation with them in order to determine if they are or will be interested in converting at some point or another.
Lead Magnets
A strategy that businesses use to capture leads is by providing quick value in a form of a digital document.
Lead Magnets are exactly that. These are documents that usually people get in exchange for their name and email.
They provide quick value of the customer so that they can begin the journey towards the brand conversion.
These can come in the form of:
- e-books
- templates
- resources list
- checklists
Digital Receipt
Whether you are selling directly or online, getting their contact info so that you can send them a digital receipt is another way to get the leads.
This way they will have an easier time getting the contact.
You can then set them up to a review, testimonial sequence. To get some feedback about your product or services.
Events or Live Webinar
If you do live or online event, workshops, webinars, etc. They do need to receive a invitation through their email.
Since this capture is for a valuable experience, they are willing to fill other types of requirements. Like:
- Industry, age?
- where did you get to know us from?
- what are they expecting?
- what are their main challenges?
This additional information helps you with creating a better or more specialized information during the event. Anticipating to questions that are more relevant to the audience in that event.
Ads & Landing Pages
With ads and landing pages, you can get people that have urgency to solve their problems.
The contacts that you get from this type of strategy are more probable to convert. Since their problem is so urgent or about to get urgent, so they need a solution right away.
After getting this contact, the best practice is to follow as quick as possible. This can be with an email, call or message to get them to an audit, consultation.
This way you are proactive to uncover more information about their problem so offer a tailor solution.
Outcome Based Newsletters
A tactic t o use here is offering some specific outcome for reaching out.
Newsletter: Enter the newsletter a get 5 exclusive emails of specific strategies to increase your revenue by 30%.
If you miss any of the email, search (Brand revenue tactic to find all the relevant emails).
Requirement Giveaways
Giveaways are a tricky subject because it must follow some legal regulations in order to do.
Find out more information about the giveaways
But if you do, a simple requirement to capture leads is asking them to get their contact information in order to participate to win and share the same giveaways with 2 other persons.
You could potentially get 3 contacts and that can make a chain reaction for others.
Direct Messages
A simple strategy to capture leads with a lead magnet is depending on what they ask.
If they are interested in services or products, you can ask them for their name and email so that you can send them additional information.
Such as: deals, brochure, services list etc.
While you continue the conversation on the messages.
Online Course
If you offer some type of online course, then you can capture the leads in that course to your lists or prospects.
Through the course, there will be students that can follow the business models that learn more about the topic and its complexities. For them to usually do it themselves.
But there could be others with bigger problems and less time to do it themselves. They can will see you as an option to either DO it with them, or Do it for them.
Tools to Capture Leads
The main tools to capture leads is simple:
Form: You can have a simple form with name, email, and or phone number. For that particular
Notebook: you can jot down their names and emails, or they can write it for you
QR codes: is a way of making it easier to share a link while engaging with potential clients physically. Also, can have a business card with a QR code to share the link.
Contact list phone: There you can store all the leads from a particular event or lead magnet. Then add a category or tag from that specific lead magnet to segment your potential leads.
Form links: which are sharable, and they simply click to the form to fill out.
Spreadsheet or excel : You can organize all your contacts for you to be able to reach those people with a message. (Don’t spam the person with unwanted messages).
Email Account or Software: You can email multiple people at the same time so that you can then engage with the ones that respond back.
Invite to main social media: They might not want to give personal information to avoid spam messages, so inviting them to your most active social media so that they can follow your work.
Main Takeaways
- Capture leads that show interest in the business or offer because not every customer is ready to buy now.
- Create a lead magnet that can provide specific value to the client.
- Use different tools to facilitate the process of capturing potential leads.
- Have consistency and creativity for creating ways to capture leads that eventually are turned into customers.
