Making A Sprint Marketing Plan
Not having a marketing plan always affects how the client view the product. This reflects how memorable the brand is for customers to keep coming back for more.
The company must keep a steady traffic of clients and returning clients. So that the company can prospect otherwise it could die early or take time to grow. So creating a marketing plan is essential to the company’s profits.
But creating a marketing plan could seem like a daunting task. Not at all you can concentrate on a very lean marketing plan where you focus on one stream of clients to start with. Like a sprint project within a small spam of time.
Not Having A Marketing Plan For Your Objective
It’s true that a good marketing plan cannot be set in a short spam of time. We can be lean about it with certain channels execution. Not that the sprint marketing plan means a solution for long term but short term we can see some results.
First thing is always determine a good structure goal. So that all the marketing efforts go with in symphony with each other.
A Sprint project will only put a time limit that can motivate quick action. By concentrating on one marketing channel that can lead the message to the clients.
Persona Creation To Structure Relevant Content
I will not go in depth of the persona creation for a marketing plan. You can search that up in this blog post. You can come up with simple details that can shape the marketing strategy.
The fundamentals are writing down the job and industry, pains or struggles, jobs to be done of the persona. These details will give a good starting point to create content that resonates with them.
Marketing Plan 1 Page Sprint
This is a marketing plan you can do in 5 days. It’s going to take you from bare bones plan to an established strategy for a particular channel.
Day 1 Identify The Objective And Audience Do Some Research
Within this first day choosing a right team is crucial to come up with ideas, data and insights. Every technical expertise can contribute to innovative ideas.
Identifying the customer for which your product or services gives more value. Anecdotes from the other members which had direct interactions with them.
*Finally establishing the goal of the marketing strategy without counting conversions. Make sure to be specific and measurable; this means having an exact number to reach. Ex. Growing a list of 100 new leads from webinars in the next quarter.
Day 2 Choose How To Capture New Leads
Selecting one channel to lead the capture system. This doesn’t mean you ignore all the other channels, but to focus first on the one that brings the more results first. Then work around the others by re purposing content to the other mediums.
We got the target market with a series of pain points that they want to find solutions. For your next task, come up with the messages to that particular target market. What are you telling that prospect about the problem and the specific solution?
A sample structure for a value proposition could be. Identifying problem X in the industry then if not handled, can get worse. We are lucky that we provide a solution to X by doing Y in a Z way (Differentiated Way).
Day 3 Determine How They Nurture From The Brand
How are we capturing all the people that interact with my brand? This is by having a system that can record contact information of interested people. The system must have a way to register that information in one place.
There must be a clear way to continue providing these people value. They could see relevant to their marketing strategies. You can have a newsletter they see every month, blog post or social media. This content must focus on how the company product benefits them in a unique way.
Finally you must have a system to convert these interested people into customers. This could be by a call, demo, or offer explaining how your solution is the way to solve their problem.
Day 4 Choose A Way To Make The Service Top Class
Now we must deliver a great service that can surprise their expectations. Some thing simple as sending a letter, basket, remembering their birthday. Something they can appreciate and did not expect makes a better experience.
Then you have to come up with a way to make a customer buy more times to increase their lifetime value. Common tactics you can use are down-selling or up-selling. These means offering a complementary product that costs lower than the primary product.
Closing up the strategy of how to generate referrals from the customer or alliances. Referral means the customer refers your product or service to people they know. This is usually in exchange for something like a discount of a product or credit for the service.
Day 5 Execute An Initiative That Can Be Implemented With Least Effort
Pick out the channel with the strategy that can take the least effort but has the biggest impact. Not expecting outlandish results in the first day of the implementation. It takes time for channels to grow an audience base.
Most of the results are going to be structural and visual parts. As well as the clarity of the message for future clients. The foundations for a strategy that can hold long term.
The Marketing Plan One Page Is A Visual Document For The Strategy
Making the process of the marketing plan for one page that frames the ongoing plan for the next months. To make a more documented strategy, there are more steps to make an in-depth strategy. By going to this blog post then you will find the extensive process.
The sprint project that lasts 5 days is not producing the results long term. You should keep monitoring the data that the channels are putting out. Then optimizing the profiles with factual data.
You should create a long-term content strategy for the channel. This will keep your brand top of mind of potential clients in an extended span of time. Think of the marketing plans season 1 of the rest of the series of content for the client to consume.
What Are The Learnings Of The Sprint Marketing Plan
First it does not mean it replaces an in-depth marketing plan. What the plan provides is an easy to watch strategy for you to focus on the important sections of the plan. Also so that other team members or departments.
- Marketing plan sprint is to jump start a new marketing channel or rework a exiting channel.
- The process can take 5 days of work to put in place the frame for the strategy
- After the sprint project doesn’t mean it ends there. You should maintain the channel with constant content for the prospects to consume.
